Global Strategy — Mike W. Peng (2021)

Name: Global Strategy — Mike W. Peng (2021)
SKU: B000031082
Availability: InStock

$19.99

SKU: B000031082 Category: Cengage

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Book Description

The world�s best-selling global business strategy text, Peng’s GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases — including brief, to-the-point integrative cases written with today�s time-starved students in mind — present current topics in every chapter.

Book Details