The Business Model Navigator: The Strategies Behind The Most Successful Companies — Oliver Gassmann et al. (2020)

Name: The Business Model Navigator: The Strategies Behind The Most Successful Companies — Oliver Gassmann et al. (2020)
SKU: B000021238
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$19.99

SKU: B000021238 Category: Pearson

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Book Description

A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.

Book Details

Author: Oliver Gassmann, Karolin Frankenberger, Michaela Choudury, Michaela Csik
Publisher: Pearson
Published Date: 2020-08-12
Published Year: 2020
Language: English
ISBN-13: 9781292327143