Services Marketing: People, Technology, Strategy — Jochen Wirtz et al. (2016)

Name: Services Marketing: People, Technology, Strategy — Jochen Wirtz et al. (2016)
SKU: B000004754
Availability: InStock

$19.99

SKU: B000004754 Category: Old 1

Order Cut-Off & Processing

Order cut-off: 2:00 PM (PT).
Orders placed after 2:00 PM PT begin processing the next day.
Handling time: 1–3 days (Mon–Sun) to prepare your order for shipment.

Transit Time

Transit time: 3–7 days (Mon–Sun) once shipped.

Total delivery window: typically 4–10 days from order placement to delivery, depending on when the order is placed relative to cut-off, handling time, carrier performance, weather, and holidays.

Shipping Fee

Flat rate: $5.00 per order for standard shipping anywhere in the U.S.

Book Description

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Book Details