Scenario-focused Engineering — Austina De Bonte et al. (2014)

Name: Scenario-focused Engineering — Austina De Bonte et al. (2014)
SKU: B000017217
Availability: InStock

$19.99

SKU: B000017217 Category: Pearson

Order Cut-Off & Processing

Order cut-off: 2:00 PM (PT).
Orders placed after 2:00 PM PT begin processing the next day.
Handling time: 1–3 days (Mon–Sun) to prepare your order for shipment.

Transit Time

Transit time: 3–7 days (Mon–Sun) once shipped.

Total delivery window: typically 4–10 days from order placement to delivery, depending on when the order is placed relative to cut-off, handling time, carrier performance, weather, and holidays.

Shipping Fee

Flat rate: $5.00 per order for standard shipping anywhere in the U.S.

Book Description

Annotation Great technology alone is rarely sufficient today to ensure a products success. At Microsoft, scenario-focused engineering is a customer-centric, iterative approach used to design and deliver the deeper experiences and emotional engagement customers demand in new products. In this book, youll discover the proven practices and lessons learned from real-world implementations of this approach, including:Why design matters: Understand a competitive landscape where customers are no longer satisfied by products that are merely useful, but respond instead to products they crave using. What it means to be customer focused: Recognize that you are not the customer, understand customers can have difficulty articulating what they want, and apply techniques that uncover their unspoken needs. How to iterate effectively: Implement a development system that is flexible enough to respond to early and continuous feedback, and enables experimentation with multiple ideas and feedback loops simultaneously. How to bridge the culture gap: In an engineering environment traditionally rooted in strong analytics, the ideas and practices for scenario-focused engineering may not be intuitive. Learn how to change team mindset from deciding what a product, service, or device will do, to discovering what customers actually want and what will work for them in real-life scenarios. Connections with Lean and Agile approaches: See the connections, gaps, and overlaps among the Lean, Agile, and Scenario-Focused Engineering methodologies, and achieve a more holistic view of software development.

Book Details