Media Management: A Casebook Approach — C. Ann Hollifield et al. (2015)

Name: Media Management: A Casebook Approach — C. Ann Hollifield et al. (2015)
SKU: B000003598
Availability: InStock

$19.99

SKU: B000003598 Category: Old 1

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Book Description

Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today’s media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their careers.

Book Details