Marketing Management — Philip Kotler et al. (2006)

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Book Description

This is the 12th edition of ‘Marketing Management’ which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.


Book Details

  • Author: Philip Kotler, Kevin Lane Keller
  • Publisher: Pearson
  • Published Date: 2006
  • Published Year: 2006
  • Language: English
  • ISBN-13: 9780131457577

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