Essentials of Marketing — William D. Perreault (Jr.) et al. (2021)

Name: Essentials of Marketing — William D. Perreault (Jr.) et al. (2021)
SKU: B000074801
Availability: InStock

$19.99

SKU: B000074801 Category: McGraw Hill

Order Cut-Off & Processing

Order cut-off: 2:00 PM (PT).
Orders placed after 2:00 PM PT begin processing the next day.
Handling time: 1–3 days (Mon–Sun) to prepare your order for shipment.

Transit Time

Transit time: 3–7 days (Mon–Sun) once shipped.

Total delivery window: typically 4–10 days from order placement to delivery, depending on when the order is placed relative to cut-off, handling time, carrier performance, weather, and holidays.

Shipping Fee

Flat rate: $5.00 per order for standard shipping anywhere in the U.S.

Book Description

“This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning”–

Book Details

Author: William D. Perreault (Jr.), Joseph P. Cannon (Assistant professor of marketing), Edmund Jerome McCarthy
Publisher: McGraw Hill
Published Date: 2021
Published Year: 2021
Language: English
ISBN-13: 9781260736885