Loose Leaf for Marketing — Roger A. Kerin et al. (2020)

Name: Loose Leaf for Marketing — Roger A. Kerin et al. (2020)
SKU: B000074921
Availability: InStock

$19.99

SKU: B000074921 Category: McGraw Hill

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Transit time: 3–7 days (Mon–Sun) once shipped.

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Book Description

Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making. – Comprehensive – Business-Orientation – Up-to-Date – Most extensive instructor resource package on the market! – Real-world-focus: – Applying Marketing Metrics – Marketing Matters – Making Responsible Decisions – Insights About Me – Building Your Marketing Plan – Integration of Customer Journey Literature

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