International Marketing — Mary Gilly et al. (2015)

Name: International Marketing — Mary Gilly et al. (2015)
SKU: B000013962
Availability: InStock

$19.99

SKU: B000013962 Category: Old 2

Order Cut-Off & Processing

Order cut-off: 2:00 PM (PT).
Orders placed after 2:00 PM PT begin processing the next day.
Handling time: 1–3 days (Mon–Sun) to prepare your order for shipment.

Transit Time

Transit time: 3–7 days (Mon–Sun) once shipped.

Total delivery window: typically 4–10 days from order placement to delivery, depending on when the order is placed relative to cut-off, handling time, carrier performance, weather, and holidays.

Shipping Fee

Flat rate: $5.00 per order for standard shipping anywhere in the U.S.

Book Description

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology’s impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill’s Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students’ engagement with course content. Click “Features” below for more.

Book Details