Introduction to Global Business: Understanding the International Environment & Global Business Functions — Julian Gaspar et al. (2016)

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Book Description

The global business environment is rapidly changing due to shifts in geopolitical alliances, active support of global international institutions in promoting market-oriented economic reforms, and advances in the development and use of information technology. INTRODUCTION TO GLOBAL BUSINESS, 2e addresses these challenges by providing a comprehensive analysis of the global business environment and lays the foundation for the functional tools used to better prepare you to manage the global business landscape. The text flows smoothly and clearly from concept to application, asking you to apply those learning skills into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global business environment — culture, ethics, economics, and information technology. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Book Details

  • Author: Julian Gaspar, James Kolari, Richard Hise, Leonard Bierman, L. Murphy Smith
  • Publisher: Cengage Learning
  • Published Date: 2016-01-01
  • Published Year: 2016
  • Language: English
  • ISBN-13: 9781305501188

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