Marketing Channels: A Management View — Bert Rosenbloom (2013)

Name: Marketing Channels: A Management View — Bert Rosenbloom (2013)
SKU: B000031134
Availability: InStock

$19.99

SKU: B000031134 Category: Cengage

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Book Description

Marketing Channels: A Management View, 8e, International Edition a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

Book Details