Mktg — Carl McDaniel et al. (2024)

Name: Mktg — Carl McDaniel et al. (2024)
SKU: B000031101
Availability: InStock

$19.99

SKU: B000031101 Category: Cengage

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Transit time: 3–7 days (Mon–Sun) once shipped.

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Book Description

Lamb/Hair/McDaniel’s MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel’s MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry — helping students recognize the practicality of marketing and develop essential skills for success.

Book Details