Consumer Behaviour and Analytics — Andrew Smith (2019)

Name: Consumer Behaviour and Analytics — Andrew Smith (2019)
SKU: B000008273
Availability: InStock

$19.99

SKU: B000008273 Category: Old 2

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Order cut-off: 2:00 PM (PT).
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Transit time: 3–7 days (Mon–Sun) once shipped.

Total delivery window: typically 4–10 days from order placement to delivery, depending on when the order is placed relative to cut-off, handling time, carrier performance, weather, and holidays.

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Book Description

This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.

Book Details