Marketing Management — Russell S. Winer et al. (2011)

Name: Marketing Management — Russell S. Winer et al. (2011)
SKU: B000023098
Availability: InStock

$19.99

SKU: B000023098 Category: Pearson

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Book Description

The marketer’s world has changed substantially since the development of the Internet. Social networking sites make world-of-mouth a critical marketing tool. This textbook goes beyond the basic concepts of marketing to presents a strategic, integrative perspective that incorporates information on how to utilize new technologies.

Book Details