Strategic Management and Competitive Advantage: Concepts, Global Edition — Jay B. Barney et al. (2014)

Name: Strategic Management and Competitive Advantage: Concepts, Global Edition — Jay B. Barney et al. (2014)
SKU: B000019480
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$19.99

SKU: B000019480 Category: Pearson

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Book Description

The carefully crafted approach provides students with all the tools necessary for strategic analysis. The fifth edition continues to be integrated around the highly successful VRIO framework while incorporating an entire chapter devoted to international management.

Book Details