Essentials of Marketing Research — Joseph F. Hair et al. (2016)

Name: Essentials of Marketing Research — Joseph F. Hair et al. (2016)
SKU: B000001867
Availability: InStock

$19.99

SKU: B000001867 Category: Old 1

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Book Description

« Essentials of marketing research, fourth edition, delivers current marketing research topics and tools that marketers need to succeed. The authors’ years of experience in real-world marketing research is evident throughout, from the in-depth qualitative research to the coverage of new market-research tools and techniques. The text gives students a strong command of market-research principles while being concise enough to use alongside cases or projects. »–

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