E-marketing — Judy Strauss et al. (2014)

Name: E-marketing — Judy Strauss et al. (2014)
SKU: B000001581
Availability: InStock

$19.99

SKU: B000001581 Category: Old 1

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Book Description

This book offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

Book Details